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Expertise

An experiential marketing agency connecting brands and
audiences across physical and digital worlds.

Our Team

Our team is made up of strategists, designers, technologists, creators, and marketers who have led campaigns for some of the region’s most recognised brands. Together, we bring experience, perspective, and executional depth to every project.

NISHA SUNDRUM

Marketing & Communications Expert

Senior marketing and communications professional with over 20 years of experience leading regional teams and building brand presence for global entertainment companies including Universal Music and Warner Music. Known for driving measurable growth in market share, engagement, and user acquisition through strategic partnerships and digital marketing initiatives.

JOSEPH PEK

Content Creation Specialist

Content creation and influencer marketing specialist with experience working with leading brands including Netflix, AirAsia, and Converse. Recognised for delivering high engagement campaigns and managing a strong network of over 250 content creators across multiple tiers.

NICHOLAS BONG

Video Production Expert

Agency professional turned self-made production professional working with clients like Universal Music, Warner Music, universities and restaurants. Specialises in Videography, Film (ads, series or movie production), Social Platform content (Youtube, Instagram Reels, TikTok, Interviews, VLOGS, Podcast), Event Coverage, Live Streaming. Expert in Product Photography, Event Coverage, Food Photography, Fashion Photography, Video production and Live Streams

RUTH VICTOR

Video Production Expert

Creative Director turned video production professional working alongside Nicholas Bong to create specialised videos for major record labels, businesses and services. Collaborated in providing creative direction to the production of Malaysia’s first hip hop podcast. She specialises in Videography, Film (ads, series or movie production), Social Platform content (Youtube, Instagram Reels, TikTok, Interviews, VLOGS, Podcast), Event Coverage, Live Streaming. Is an expert in creative execution and effectivity of graphics, stills and videos.

SOO WEIHAN

Performance Marketing Expert

Performance marketing specialist focused on scaling digital growth through data driven campaigns. Experienced in social media advertising, SEM strategy, and full funnel marketing optimisation, delivering strong improvements in ROAS, channel growth, and monetisation outcomes.

JANICE D’CRUZ

Digital Experience Expert: Websites, SEO, SEM & Interactive Digital Experiences

Digital strategist and web specialist with over a decade of experience designing intuitive digital platforms and interactive experiences. Combines expertise in web development, user interface design, digital marketing, and emerging AI technologies to create innovative digital solutions.